Privacy Policy

This privacy policy applies between you, the User of this Website and Little Fish Aquatics UK, the contributer to this website, the owner and provider of this Website is OSAM. Little Fish Aquatics UK takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

This privacy policy should be read alongside, and in addition to, our Terms and Conditions, which can found at: . 

Please read this privacy policy carefully. 

Definitions and interpretation 

In this privacy policy, the following definitions are used:

• Data – collectively all information that you submit to Little Fish Aquatics UK via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws.

• Cookies – a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below. (Cookies)

• Data Protection Laws – any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK.

• GDPR – the General Data Protection Regulation (EU) 2016/679.

• Little Fish Aquatics UK – we or us, a sole trader in West Norfolk who’s address is at unit 5 Poppyfieldsretail park, Poppyfields drive, Snettisham, Kings Lynn PE31 7FR.

• UK and EU Cookie Law – the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011.

• User or you – any third party that accesses the Website and is not either (i) employed by Little Fish Aquatics UK and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Little Fish Aquatics UK and accessing the Website in connection with the provision of such services.

• Website – the website that you are currently using, https://www.littlefishaquaticsuk.com

• In this privacy policy, unless the context requires a different interpretation: 

• the singular includes the plural and vice versa; 

• references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy; 

• a reference to a person includes firms, companies, government entities, trusts and partnerships; 

• “including” is understood to mean “including without limitation”; 

• reference to any statutory provision includes any modification or amendment of it; 

• the headings and sub-headings do not form part of this privacy policy. 

Scope of this privacy policy 

• This privacy policy applies only to the actions of Little Fish Aquatics UK and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites. 

• For purposes of the applicable Data Protection Laws, Little Fish Aquatics UK is the “data controller”. This means that Little Fish Aquatics UK determines the purposes for which, and the manner in which, your Data is processed. 

Data collected 

• We may collect the following Data, which includes personal Data, from you: 

• name; 

• contact Information such as email addresses and telephone numbers; 

• demographic information such as postcode, preferences and interests; 

• IP address (automatically collected); 

• web browser type and version (automatically collected); 

• operating system (automatically collected); 

in each case, in accordance with this privacy policy. 

How we collect Data 

• We collect Data in the following ways: 

• data is given to us by you; and 

• data is collected automatically. 

Data that is given to us by you 

• Little Fish Aquatics UK will collect your Data in a number of ways, for example: 

• when you contact us through the Website, by telephone, post, e-mail or through any other means; 

• when you register with us and set up an account to receive our products/services; 

• when you make payments to us, through this Website or otherwise; 

• when you elect to receive marketing communications from us; 

in each case, in accordance with this privacy policy. 

Data that is collected automatically 

• To the extent that you access the Website, we will collect your Data automatically, for example: 

• we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content. 

• we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed “Cookies”. 

Our use of Data 

• Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons: 

• internal record keeping; 

• transmission by email of marketing materials that may be of interest to you; 

in each case, in accordance with this privacy policy. 

• We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below). 

• For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in: 

• soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out. 

• for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide. 

• if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below. 

• When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract. 

Keeping Data secure 

• We will use technical and organisational measures to safeguard your Data, for example: 

• access to your account is controlled by a password and a user name that is unique to you. 

• we store your Data on secure servers. 

• Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: online@littlefishaquaticsuk.com

• If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses. 

Data retention 

• Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted. 

• Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes. 

Your rights 

• You have the following rights in relation to your Data: 

• Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why. 

• Right to correct – the right to have your Data rectified if it is inaccurate or incomplete. 

• Right to erase – the right to request that we delete or remove your Data from our systems. 

• Right to restrict our use of your Data – the right to “block” us from using your Data or limit the way in which we can use it. 

• Right to data portability – the right to request that we move, copy or transfer your Data. 

• Right to object – the right to object to our use of your Data including where we use it for our legitimate interests. 

• To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: online@littlefishaquaticsuk.com

• If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at https://ico.org.uk/

• It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it. 

Links to other websites 

• This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them. 

Cookies 

• This Website may place and access certain Cookies on your computer. Little Fish Aquatics UK uses Cookies to improve your experience of using the Website and to improve our range of products. Little Fish Aquatics UK has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times. 

• All Cookies used by this Website are used in accordance with current UK and EU Cookie Law. 

• Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling UAL to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended. 

This Website may place the following Cookies: 

Strictly necessary cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. Analytical/performance cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies: These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). 

• You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser. 

• You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings. 

• It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings. 

• For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer. 

General 

• You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected. 

• If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected. 

• Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy. 

• This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts. 

Changes to this privacy policy 

• Little Fish Aquatics UK reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations. 

You may contact Little Fish Aquatics UK by email at online@littlefishaquaticsuk.com

Attribution 

• This privacy policy was created using a document from Rocket Lawyer (https://www.rocketlawyer.co.uk). 

26 February 2019 

Cookies 

Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know. 

Strictly necessary 

We use the following strictly necessary cookies: 

Session Cookies

We use this session cookie to remember you and maintain your session whilst you are using our website 

Analytical/performance

We use the following analytical/performance cookies: 

Analytics

We use this cookie to help us analyse how users use the website 

Functionality 

We use the following functionality cookies: 

Functional cookies

We use this cookie to identify your computer and analyse traffic patterns on our website.

Terms & Conditions 

Please read all these terms 

and conditions. 

As we can accept your order and make a legally enforceable agreement without further reference to you, you must read these terms and conditions to make sure that they contain all that you want and nothing that you are not happy with. If you are not sure about anything, just phone us on 07821645099. 

Application 

• These Terms and Conditions will apply to the purchase of the goods by you (the Customer or you) We are Little Fish Aquatics UK a sole trader in England whose address is unit 5, Poppyfields retail Park, Poppyfields drive, Snettisham, Kings Lynn, PE31 7FR with email address online@littlefishaquaticsuk.com; telephone number 07821 645099 and us or we (Little Fish Aquatics UK) 

• These are the Terms on which we sell all Goods to you. By ordering any of the Goods, you agree to be bound by these Terms and Conditions. 

Interpretation 

• Consumer means an individual acting for purposes which are wholly or mainly outside his or her trade, business, craft or profession; 

• Contract means the legally-binding agreement between you and us for the sale and purchase of the Goods; 

• Delivery Location means the Supplier’s premises or other location where the Goods are to be supplied, as set out in the Order; 

• Goods means any goods that we supply to you, of the number and description as set out in the Order; 

• Order means the Customer’s order for the Goods from the Supplier as set out in the Customer’s order or in the Customer’s written acceptance of the Supplier’s quotation. 

Goods 

• The description of the Goods is as set out in our website, catalogues, brochures or other form of advertisement. Any description is for illustrative purposes only and there may be small discrepancies in colour or size. 

• In the case of Goods made to your special requirements, it is your responsibility to ensure that any information you provide is accurate. 

Basis of Sale 

• The description of the Goods in our website, catalogues, brochures or other form of advertisement does not constitute a contractual offer to sell the Goods. 

• When an Order has been made, we can reject it for any reason, although we will try to tell you the reason without delay. 

• A Contract will be formed for the Goods ordered, only upon the Supplier sending an email to the Customer saying that the Order has been accepted or if earlier, the Supplier’s delivery of the Goods to the Customer. 

• Any quotation is valid for a maximum period of 7 days from its date, unless we expressly withdraw it at an earlier time. 

• No variation of the Contract, whether about description of the Goods, price or otherwise, can be made after it has been entered into unless the variation is agreed by the Customer and the Supplier in writing. 

We intend that these Terms and Conditions apply only to a Contract entered into by you as a Consumer where we, the Supplier and you the Customer, enter the Contract at any of the Supplier’s business premises, and where the Contract is not a contract (i) for which an offer was made by the Customer in the Supplier’s and the Customer’s simultaneous physical presence away from those premises, or (ii) made immediately after the Customer was personally and individually addressed in the Supplier’s and the Customer’s simultaneous physical presence away from those premises. If this is not the case, you must tell us, so that we can provide you with a different contract with terms which are more appropriate to you and which might, in some way, be better for you, eg by giving cancellation rights pursuant to consumer protection law. Business premises means immovable retail premises where we carry on business on a permanent basis or, in the case of movable retail premises, on a usual basis.

Price and Payment 

• The price of the Goods and any additional delivery or other charges for the Goods, and the total price of them and the charges, is that set out in our price list current at the date we accepted the Order or such other price as we may agree in writing. 

• Prices and charges include VAT at the rate applicable at the time of the Order. 

• Payment for Goods must be made at least 1 day in advance of delivery. You must pay in cash or by submitting your credit or debit card details with your Order and we can take payment immediately or otherwise before delivery of the Goods. 

Delivery 

• We will deliver the Goods to the Delivery Location by the time or within the period agreed, or failing any agreement, without undue delay and, in any event, not more than 30 days after the day on which the Contract is entered into. 

• In any case, regardless of events beyond our control, if we do not deliver the Goods on time, you can (in addition to any other remedies) treat the Contract at an end if: 

• we have refused to deliver the Goods, or if delivery on time is essential taking into account all the relevant circumstances at the time the Contract was made, or if you told us before the Contract was made that delivery on time was essential; or 

• after we have failed to deliver on time, you have specified a later period which is appropriate to the circumstances and we have not delivered within that period. 

• If you treat the Contract at an end, we will (in addition to other remedies) promptly return all payments made under the Contract. 

• If you were entitled to treat the Contract at an end, but do not do so, you are not prevented from cancelling the Order for any Goods or rejecting Goods that have been delivered and, if you do this, we will (in addition to other remedies) without delay return all payments made under the Contract for any such cancelled or rejected Goods. If the Goods have been delivered, you must return them or allow us to collect them from you and we will pay the costs of this. 

•  If any Goods form a commercial unit (a unit is a commercial unit if division of the unit would materially impair the value of the goods or the character of the unit) you cannot cancel or reject the Order for some of those Goods without also cancelling or rejecting the Order for the rest of them. 

• We do not generally deliver to addresses outside of England. If, however, we accept an Order for delivery outside that area, you may need to pay express delivery, as we will not pay them. 

• You agree we may deliver the Goods in instalments if we suffer a shortage of stock or other genuine and fair reason, subject to the above provisions and provided you are not liable for extra charges. 

• If you or your nominee fail, through no fault of ours, to take delivery of the Goods at the Delivery Location, we may charge the reasonable costs of storing and redelivering them. 

• The Goods will become your responsibility from the completion of delivery or Customer collection. You must, if reasonably practicable, examine the Goods before accepting them. 

Risk and Title 

• Risk of damage to, or loss of, the Goods will pass to you when the Goods are delivered to you. 

• You do not own the Goods until we have received payment in full. If full payment is overdue or a step occurs towards your bankruptcy, we can choose, by notice to cancel any delivery and end any right to use the Goods still owned by you, in which case you must return them or allow us to collect them. 

Withdrawal 

You can withdraw the Order by telling us before the Contract is made, if you simply wish to change your mind and without giving us a reason, and without incurring any liability. 

Conformity and Guarantee 

We have a legal duty to supply the Goods in conformity with the Contract, and will not have conformed if it does not meet the following obligation. 

Upon delivery, the Goods will: 

• be of satisfactory quality 

• be reasonably fit for any particular purpose for which you buy the Goods which, before the Contract is made, you made known to us (unless you do not actually rely, or it is unreasonable for you to rely, on our skill and judgment) and be fit for any purpose held out by us or set out in the Contract; and conform to their description. It is not a failure to conform if the failure has its origin in your materials. 

We will immediately, or within a reasonable time, give you the benefit of the free guarantee given by the manufacturer of the Goods. Details of the guarantee, including the name and address of the manufacturer, the duration and territorial scope of the guarantee, are set out in the manufacturer’s guarantee provided with the Goods. This guarantee will take effect at the time the Goods are delivered, and will not reduce your legal rights. 

Circumstances beyond the control of either party 

• In the event of any failure by a party because of something beyond its reasonable control: 

• the party will advise the other party as soon as reasonably practicable; and 

• the party’s obligations will be suspended so far as is reasonable, provided that that party will act reasonably, and the party will not be liable for any failure which it could not reasonably avoid, but this will not affect the Customer’s above rights relating to delivery. 

Privacy 

• Your privacy is critical to us. We respect your privacy and comply with the General Data Protection Regulation with regard to your personal information. 

• These Terms and Conditions should be read alongside, and are in addition to our policies, including our privacy policy and cookies policy which can be found https://www.littlefishaquaticsuk.com/privacy

• For the purposes of these Terms and Conditions: 

• ‘Data Protection Laws’ means any applicable law relating to the processing of Personal Data, including, but not limited to the Directive 95/46/EC (Data Protection Directive) or the GDPR. 

• ‘GDPR’ means the General Data Protection Regulation (EU) 2016/679. 

• ‘Data Controller’, ‘Personal Data’ and ‘Processing’ shall have the same meaning as in the GDPR. 

• We are a Data Controller of the Personal Data we Process in providing the Goods to you. 

• Where you supply Personal Data to us so we can provide Goods to you, and we Process that Personal Data in the course of providing the Goods to you, we will comply with our obligations imposed by the Data Protection Laws: 

• before or at the time of collecting Personal Data, we will identify the purposes for which information is being collected; 

• we will only Process Personal Data for the purposes identified; 

• we will respect your rights in relation to your Personal Data; and 

• we will implement technical and organisational measures to ensure your Personal Data is secure. 

• For any enquiries or complaints regarding data privacy, you can contact our Data Protection Officer at the following e-mail address: online@littlefishaquaticsuk.com

Excluding liability 

• The Supplier does not exclude liability for: (i) any fraudulent act or omission; or (ii) for death or personal injury caused by negligence or breach of the Supplier’s other legal obligations. Subject to this, the Supplier is not liable for(i) loss which was not reasonably foreseeable to both parties at the time when the Contract was made, or (ii) loss (eg loss of profit) to the Customer’s business, trade, craft or profession which would not be suffered by a Consumer because the Supplier believes the Customer is not buying the Goods wholly or mainly for its business, trade, craft or profession). 

Governing law, jurisdiction and complaints 

• The Contract (including any non-contractual matters) is governed by the law of England and Wales. 

•  Disputes can be submitted to the jurisdiction of the courts of England and Wales or, where the Customer lives in Scotland or Northern Ireland, in the courts of respectively Scotland or Northern Ireland. 

• We try to avoid any dispute, so we deal with complaints as follows: If a dispute occurs customers should contact us directly. We will aim to respond with an appropriate solution within 5 days

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